18 January 2015

Bite My Jeans

Zoo jeans  are Denim Designed by Dangerous Animals.  To create awareness of endangered species, these designers throw their fabrics to the animals. 

Denim's wrapped around tires and rubber balls and then given to the animals to play with.  They roar, gnaw and claw at their toys.  Then the materials are carefully reclaimed from the creatures and, complete with claw and bite marks, are made into the final jeans by a small factory in Okayama.

There are three models, each with the scratches and bites of their respective “designers”: lions, Ussuri brown bears and Bengal tigers. Profits from sales will be donated to the WWF and Kamine Zoo.

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