Zoo jeans are what the name implies-- Denim designed by dangerous animals. To generate awareness of endangered species, designers throw their fabrics to the wolves... and lions and tigers and bears. The jean material is wrapped around rubber balls and tires-- toys worthy of the the sharpest-toothed beasts in the kingdom. The animals go hog wild clawing and biting the denim wrapped toys to make them savagely distressed. Carefully-- oh so gently-- the jeans are then reclaimed from the lions/Ussuri brown bears/Bengal tigers -turned designers and sewn into jeans in a small factory in Okayama, Japan.
The savagely hip designs will be auctioned off and all profits from sales will be donated to WWF and Kamine Zoo in Japan.
This made me want to redesign a room in my home to remind me to donate more to the protection of these animals. Of course, you can start off timid around these fierce prints and just cover a fabric bench or chairs with some safari style.
Then, when you feel more secure around the prints, really throw yourselves to the wolves with ferociously fashionable stenciled or wallpaper walls.
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