According to executives at electronic Superstore Best Buy, their ideal Senior Marketing Executive would be Ashton Kutcher. The company posted an ad for a Sr. Manager- Emerging Media Marketing with requirements including:
"a Bachelors degree, two years of mobile or social media marketing experience, four·years people or resource leadership experience and one year of active blogging experience. The ideal candidate would have to have at least 250 followers on Twitter."
"Punk'd" should cover Ashton's qualifications for resource leadership however he may need to go back to the U of Iowa and actually get that degree in biochemical engineering he was studying for.
But being he was the first ever to claim more than a million Twitter followers should jump him to the top of the Best Buy Interview line.
I am sure Best Buy feels they are at the cutting edge of social networking technology by requiring this inane trait in future employees. But it is scary that a company would give any credit to the annoying Twitter-azzi that feel that their "Tweets" are important and people actually care for the daily nose-picking updates.
And if this marketing ploy is to get super sales information out quickly to their eager Consumers, wouldn't Best Buy be better off just setting up their own Twitter feed- setting all the blackberries they sell up with their Twitter account receiving? I am sure a store that size could do better than 250 followers.
Hey, Why didn't one of their marketing guys already think of that? Maybe they really do need Ashton.
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